"Evian appoints Wieden+Kennedy Amsterdam as the worldwide agency responsible for creative direction"
In a significant shift for the bottled water brand, Evian has appointed Wieden+Kennedy Amsterdam as its new global agency of record. This change marks a new era in Evian's advertising strategy, moving away from BETC, the agency responsible for creating the iconic babies campaign.
BETC, an agency headquartered in Paris, previously held the global creative duties for Evian. However, the switch does not affect BETC's involvement in the French market. The agency will continue to work on specific projects for Evian in its home country.
Wieden+Kennedy Amsterdam won the Evian business in a global review last year and is now responsible for global creative duties for the brand. The new global campaign for Evian, called "Drink True," has been debuted by the agency.
The "Drink True" campaign comes as Evian continues to work toward its goal of making all of its bottles from recycled plastic by 2025. The campaign is expected to reflect this commitment to sustainability and Evian's dedication to promoting a more eco-friendly lifestyle.
BETC, the previous agency for Evian, is well-known for creating the brand's iconic babies campaign. The campaign, which features babies drinking Evian water in various locations around the world, has been a staple of Evian's advertising for over a decade.
The change in global agency of record for Evian does not signal a departure from the brand's beloved advertising campaigns, but rather a new chapter in its marketing efforts. With Wieden+Kennedy Amsterdam at the helm, Evian is poised to continue its success and make a splash in the global market.
